Help us build a coach worthy of the leaders it serves.

First: thank you. Whether you found your way here through our community or someone shared this page with you, you’re here because you’re willing to lend your perspective to something still taking shape. That willingness is exactly what novah needs, and we don’t take it lightly.

Apply to Be a Founding Ambassador Takes about five minutes
What we’re building

The best coaching doesn’t end when the session does.

novah is an AI coaching companion built on the ICF Core Competencies and shaped by years of senior coaching practice inside STEM and technical organizations.

It extends the work of human coaching: reinforcing insights between sessions, there at the moment of need, at 11pm before the hard conversation. And for the leaders who never had access to coaching at all, it opens the door.

novah is live with its founding cohort now. It will only ever be as good as the community shaping it. That’s where you come in.

The founding cohort

What Founding Ambassadors receive.

There will only ever be one founding cohort. It’s deliberately small, and it comes with a seat at the table, not just a seat in the audience.

01

First in.

Full access to novah now, ahead of the public, while the build is still being shaped around real leaders.

02

A direct line.

Your feedback goes straight to the team building novah. You’ll see your input show up in the product, sprint by sprint.

03

Founding recognition.

Founding Ambassadors are part of novah’s story for good, with benefits and recognition that won’t be offered again once novah opens to the public.

What we ask in return

Honest use. Honest feedback.

This is a real ask for help, and we’d rather be upfront about it. Being a Founding Ambassador means:

Use novah in your real leadership week.Not a demo. The actual hard conversations, decisions, and growth you’re navigating.

Tell us where it serves you, and where it falls short.The second half matters most. We can’t fix what nobody tells us.

Share your perspective as the build evolves.Short check-ins and occasional conversations with the team, not homework.

Lend your lived experience.Especially the leadership leap you’ve made that novah should help others make.

“We hold one belief about this work: feedback is what makes any environment, any leader, and any coach better. The people who raise their hands now aren’t early users. They’re co-builders, and I’m grateful for every single one.”

Ange MacCabe Founder & CEO, Intuity Performance
The application

Tell us about you.

A few short questions, about five minutes. Ange reviews every application personally, and you’ll hear from us by email within a few days.

No strings: applying doesn’t commit you to anything. And if the founding cohort isn’t the right fit this time, you’ll still be part of the novah early access community.